Learn From Pizza
This article is by Steve Krupnik a friend, client and marketer that I have the highest respect for. This article is reprinted with his permission. Steve is a consultant to Pawn Brokers across the country and his weekly E-news had this interesting spin on Internet marketing versus the Yellow Pages.
His "Marketing Systems" section of his program states: "If you do not have a strong local presence on the Internet for your pawnshop, to more than half of the prospective customers in your area you simply do not exist."
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