Social Media Is Great, But Be Careful If You Automate!
by
• July 23, 2013
Chipotle had a little snafu with their Twitter feed recently. Seems their marketing automation tool developed a life of it's own. The conversation went like this...
twitter
Twitter.
twitter friends search bar
Do I have a tweet?
twitter Find avocado store in Arv
Hit send too soon!
Find avocado store in Arvada, Colorado.
Found it!
Hi sweetie, can you please pick up some lime, salt, and onions? twitter
end twitter
Mittens13 password leave
please twitter
Sorry all. We had a little problem with our account. But everything is back on track now! - Joe
Sounds like someone pulled the plug on Hal (anyone remember "2001: A Space Odyssey"?
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