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Social Media Is Great, But Be Careful If You Automate!

by • July 23, 2013

Chipotle had a little snafu with their Twitter feed recently. Seems their marketing automation tool developed a life of it's own. The conversation went like this...

twitter

Twitter.
 
twitter friends search bar
 
Do I have a tweet?

twitter Find avocado store in Arv
 
Hit send too soon!

Find avocado store in Arvada, Colorado.

Found it!

Hi sweetie, can you please pick up some lime, salt, and onions? twitter

end twitter

Mittens13 password leave

please twitter

Sorry all. We had a little problem with our account. But everything is back on track now! - Joe

Sounds like someone pulled the plug on Hal (anyone remember "2001: A Space Odyssey"?

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