eCommerce Changing Our Buying Habits
by • December 09, 2014
Cyber Monday set a record for online eCommerce sales of $2.68 billion in one day! On the flip side spending on Black Friday was down from last year which may be a sign that the purchasing habits of consumers may be drifting into virtual reality vs. physical. This continues the trend over the last several years of eCommerce sales rising, brick and mortar stagnant or declining.
According to the New York Times Americans may be tiring of the Black Friday insanity as sales through the Thanksgiving holiday fell 11% from last year to $50.9 billion. Perhaps it’s time for businesses to re-evaluate the value of their eCommerce site or consider adding one to their sales arsenal.
Ecommerce sites such as ebay and Amazon long ago discovered the value of a virtual online store via an eCommerce site. More recently stores such as Target®, Walmart® and Meijer® joined the eCommerce band wagon and they have been reaping the benefits of both a physical brick and mortar store as well as a virtual one.
I’m sure that most businesses with an online stores would agree that one of the most powerful components of their eCommerce site is the empowerment it provides to customers. Customers can shop whenever they want, wherever they want and with such a convenience, it has the potential to gain customer loyalty. In short eCommerce sites just makes good business sense.
In the end should all brick and mortar stores just close their doors and bet solely on an eCommerce site? I don’t think so, but they should be paying attention to which way the "eWind" is blowing.
If you'd like a little more detail on our eCommerce solutions take a look at this page on our Phoenix site where we feature our latest eCommerce project for Household Essentials. They are the 12th largest Amazon reseller and we are proud they chose BANG! for their eCommerce efforts. In particular the filtering down and refining the search results system we built is really top notch. If you'd like to discuss an eCommerce Shopping Cart system for your site you can Contact Us here.